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Opportunity Intelligence · Product preview

Turn permitted signals into reviewable opportunity evidence.

Zurvina's public model shows how source provenance, confidence and service relevance can travel together—from observation to a human-approved next step and a verified outcome.

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Illustrative workflow only. No live prospect research, enrichment or outreach runs from this page.

Opportunity intelligence pipeline from permitted discovery through human-approved outreach to verified outcomes

Evidence stays attached from signal to outcome.

Each stage preserves its source, status and review boundary. The illustration describes a governed workflow—not a live prospect-research service.

  1. Campaign / ICP

    Define the approved target profile, jurisdiction, source policy, service scope and budget before discovery begins.

  2. Organization Discovery

    Identify organizations using lawful public or explicitly authorized business data.

  3. CRM Entity Resolution

    Resolve organization/contact identity and deduplicate against permitted CRM records before creating new entities.

  4. Evidence Collection

    Collect only approved, relevant evidence with source provenance, timestamps and access boundaries.

    Evidence gate

  5. Evidence Normalization

    Normalize evidence into structured, attributable records without turning inference into fact.

    Evidence gate

  6. Observation

    Record directly observed business signals separately from interpretation.

  7. Opportunity Detection

    Detect supported need patterns without fabricating urgency, vulnerabilities or private facts.

  8. Confidence / Priority

    Label confidence, freshness and priority so reviewers can see uncertainty and evidence gaps.

    Evidence gate

  9. Service / Industry Pack Mapping

    Map evidence-supported needs to authorized services and Industry Pack context without inventing fit.

  10. Proposal Draft

    Prepare a reviewable proposal with citations, assumptions, unresolved questions and commercial boundaries.

  11. Outreach Draft

    Prepare editable external communication; drafting does not authorize sending.

  12. Quality / Compliance Review

    Check claim grounding, privacy, suppression, policy, tone, evidence and prohibited-action boundaries.

    Evidence gate

  13. Human Approval

    An authorized person reviews the exact audience, evidence, channel and payload before any external communication.

    Human approval gate

  14. Governed Execution

    Send only the approved, payload-locked version through the governed execution and tenant connector boundary.

    Human approval gate

  15. CRM Outcome

    Record provider-verified delivery, response, meeting, proposal and customer outcomes rather than predicted success.

  16. Attribution

    Attribute research, model/API, channel and human-review cost to verified outcomes for later unit-economics review.

Evidence language

Observation, inference and verification remain distinct.

A confidence label cannot replace provenance. Each opportunity brief should let a reviewer inspect what was seen, what was reasoned and what was confirmed.

Observed

A permitted source contains a directly visible business signal.

Illustrative example: A company publishes a new operating priority.

Inferred

An interpretation connects one or more observations; confidence and reasoning remain visible.

Illustrative example: The published priority may align with a relevant service.

Verified

Corroborating evidence confirms a fact, or a directly recorded result confirms an outcome.

Illustrative example: Independent approved sources corroborate a published operating change.

Review-ready action

A draft becomes outbound only after human approval.

Service mapping and proposal language are preparation steps. They remain editable and non-executing until an authorized reviewer approves the audience, evidence, channel and message.

Review the execution controls

  1. Service mapping

    Match supported needs to relevant capabilities without inventing urgency or access.

  2. Proposal and outreach drafts

    Prepare editable language with citations, confidence and unresolved questions attached.

  3. Human approval

    An authorized person reviews evidence, audience, channel and wording before anything leaves the workspace.

  4. Outcome evidence

    Record only confirmed delivery, response and commercial outcomes for later attribution.

Cost and attribution

Measure inputs. Attribute only verified outcomes.

Illustrative cost categories make the operating model inspectable. They are not pricing, forecasts or claims of guaranteed revenue.

Research cost
MeasuredApproved source and model usage can be itemized.
Human review
RecordedReviewer and decision state remain part of the audit trail.
Channel cost
After approvalDelivery cost begins only after an authorized outbound decision.
Revenue attribution
Verified outcomeCredit follows confirmed progression—not a predicted opportunity score.

Example framework only · No customer, prospect, pricing or revenue data is displayed.

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